Donnie Vegas

The owners of Donnie Vegas knew a few things when they decided to start a bar: they wanted it fast, efficient, approachable, and rowdy - with Old Vegas as the key inspiration. 

I created a brand package for them, incorporating elements of Vegas’ glitz and raucousness while maintaining a playful accessibility that wouldn’t come off as “too branded”. I also worked to integrate this attitude throughout the brand advising them on everything from interior decor to their social media presence.

Roles:

  • Brand identity
  • Brand strategy
  • Interior consultant


Brand Guidelines

 

Promo Items

 

The Bar