Shwood for Louisville Slugger

A collaboration with the iconic baseball brand. The product was a collection of eyewear inspired by Slugger’s bats. The approach to this project was twofold: showcase our shared priority on U.S.-manufacturing and then frame it through the nostalgic lens of baseball as "the great American pastime”. To accomplish this we filmed Slugger’s Louisville manufacturing plant alongside our Portland workshop. We then shot on-location at several baseball stadiums, incorporating some of baseball’s trappings to help tell the story to the casual observer. 

Notable press: GQ, Uncrate, Bloomberg, Complex, High SnobietySelectism.

Roles:

  • Release direction and management
  • Art direction
  • Copywriting
  • Video consultation
  • Typography

Photos and video by Joe Stevens.