Shwood Fifty/Fifty

For Shwood’s first departure from all-wood eyewear, we decided to highlight not only the new product's durability, but the lifestyle that necessitated it. To do this we created aspirational lifestyle images and video showcasing the youthful outdoor culture that the product was designed for. 

Notable press: Esquire, Uncrate, HypebeastHigh Snobiety


  • Release direction and management
  • Art direction
  • Video consultation
  • Copywriting

 Photos and video by Joe Stevens and Joshua Fulfs.